The next page talks to the person who pays you.

Your product already exists. The copy still talks to you. We lock who it is for, write the law, and hand every later session a pack they cannot ignore.

Lock this brand How a lock works

One primary buyerOne anti-buyerA pack every later session loadsHonesty-tagged, not invented stats

The lock

Research. Decide. Write the law.

No menu of directions. One buyer, one wedge, a pack that Claude, Grok, and Cursor can all ingest.

Step 1

Ground

Start with what you already shipped: the live page, the copy that sounds like you, the buyer who already pays. The web comes second.

What the lock contains:

One primary buyer as a life card, one anti-buyer, a TAM split that sums to 1.0, voice samples, visual tokens, claims you can actually make, and a portable pack.json later sessions have to load.

Coined brand names6-color palettesGoogle Font pairingsVoice attributesMock hero cardsSample copy

Phase 2

Explore

We decide one buyer, one person we will not write for, and one wedge. Then we write tokens, voice samples, and a pack.json later sessions have to load.

Explore mode still exists for people who want to pick buttons. Agents and this site default to a lock.

Phase 3

Refine

Opus reads your selections and notes, then generates 4 new variations per category that are closer to your taste. Selected minimal styles? It stays minimal. Liked bold colors? It pushes further. Repeat as many rounds as you want until every detail is dialed.

AI reads your picksDirection-aware variationsNotes drive changesUnlimited roundsOptions accumulate

Phase 4

Export & Share

Claude synthesizes all your selections into one cohesive, production-ready brand guide. Everything you need to build.

You get:

Markdown brand guide document
CSS custom properties (copy-paste)
Tailwind config snippet
Download as .md or PDF

Shareable link:

One-click public URL. No login required for viewers. Show your business partner, your team, your investor. They see the full brand guide rendered beautifully.

Why This Exists

Built for the last 10 percent.

One buyer. One anti-buyer.

If both of them would nod at the hero, the lock is wrong. We decide, we cite the evidence, we write the law.

A pack the next session loads

Markdown for humans. pack.json for Claude, Grok, and Cursor. Tokens the CSS has to use. Not a PDF that dies in Downloads.

Honesty tags on every life field

Observed, inferred, or synthetic. Synthetic never publishes as a stat. Size UNKNOWN beats a fake TAM.

Under the Hood

What the AI actually does.

DiscoverOpus 4.8~32K output

Prompt: Elite brand strategist prompt with 12 direction schema

Output: 12 JSON objects with coined names, 6-color palettes, font pairings, voice attributes, sample copy, mock hero cards

ExploreOpus 4.8~32K output × 4 calls

Prompt: Design system architect prompt with direction context injected + 14 category schemas in 4 sequential groups

Output: 56 design options with exact hex values, Google Font names, CSS code, keyframes, component styles

RefineOpus 4.8~32K output

Prompt: Refinement prompt with liked/selected options + user notes as context, direction-aware

Output: 4 new variations per category, closer to user preferences, appended to existing options

ExportOpus 4.8~32K output

Prompt: Synthesis prompt with all final selections, brand signals, user notes

Output: Markdown brand guide + CSS custom properties + Tailwind config + usage guidelines

Lock it once. Every later session obeys it.

If the next page still talks to you, the lock is not done.

Lock this brand